In August 2012, Hawaiian announced an upgrade to its economy-class inflight U.S. mainland service. Among the upgrades were a new menu, a complimentary glass of wine on lunch/dinner flights and a free tropical cocktail before landing on breakfast flights. This was in contrast to other airlines cutting back on meal service.[99] According to Hawaiian's CEO Mark Dunkerley:
Service animals fly for free on U.S. airlines but transporting the average dog or cat will cost a fee, up to hundreds of dollars. See the list below for specific prices by airline, plus pet transport restrictions such as unacceptable breeds and how extreme temperatures can ground a pet. Airlines Pet Policies and Pet Travel Fees Click on the airline name to see the carrier's pet policies (fees can... Continue reading
Hawaiian provides complimentary and paid beverage service on all of its flights. Meals are not provided on interisland flights due to their short length (30–45 minutes). On its U.S. mainland flights, Hawaiian is one of the only major U.S. airlines to still provide complimentary meals in its main cabin (coach class); each meal is made with no preservatives, all-natural ingredients and packaged with recyclable materials.[94] In 2009, Hawaiian introduced premium meals in its main cabin, giving passengers the option of having the complimentary meal or paying to upgrade to a premium meal. The premium meals consisted of a variety of high end Asian cuisine, but were later discontinued.[94][95]
Previously listed on the American Stock Exchange, the company moved to NASDAQ on June 2, 2008.[54] Hawaiian Holdings, Inc. is a holding company whose primary asset is the sole ownership of all issued and outstanding shares of common stock of Hawaiian Airlines, Inc. On June 30, 2008, the company announced that it had been added to the Russell 3000 Index.[55]

In March 2007, Hawaiian introduced a "tasting menu" or "tapas menu" for its first class passengers on its U.S. mainland and international flights. The menu consists of twenty entrees set on a rotation, with five available on any given flight. Passengers are provided information on the available entrees for their flight when they board, or shortly after takeoff and may choose up to three entrees as part of their inflight meal.[95][96]
Service animals fly for free on U.S. airlines but transporting the average dog or cat will cost a fee, up to hundreds of dollars. See the list below for specific prices by airline, plus pet transport restrictions such as unacceptable breeds and how extreme temperatures can ground a pet. Airlines Pet Policies and Pet Travel Fees Click on the airline name to see the carrier's pet policies (fees can... Continue reading 

Honolulu to Sydney Manila to Honolulu Seattle to Maui Honolulu to Maui Sydney to Honolulu Honolulu to Manila Los Angeles to Honolulu Seattle to Honolulu Honolulu to Las Vegas Honolulu to Los Angeles Maui to Honolulu Las Vegas to Honolulu Maui to Las Vegas Phoenix to Honolulu San Diego to Honolulu Honolulu to Seattle Honolulu to San Francisco Honolulu to Phoenix Honolulu to San Diego San Francisco to Honolulu

On May 4, 2006, Hawaiian Airlines expanded service between the US mainland and Hawaiʻi in anticipation of the induction of four additional Boeing 767-300 aircraft, primarily focused on expanding non-stop service to Kahului Airport from San Diego, Seattle, and Portland. Additional flights were also added between Honolulu and the cities of Sacramento, Seattle, and Los Angeles.
Hawaiian also has frequent-flyer partnerships with several other airlines, allowing HawaiianMiles members to earn credit for flying partner airlines and/or members of partner airline frequent flyer programs to earn credit for Hawaiian flights. Some partnerships restrict credit to only certain flights, such as inter-island flights or to code-share flights booked through Hawaiian.

ʻOhana by Hawaiian is a regional subsidiary carrier of Hawaiian Airlines. The service is operated using three ATR 42 turboprop airplanes owned by Hawaiian and operated under contract by Empire Airlines. The new service was slated to begin in summer 2013 initially flying to Molokaʻi and Lānaʻi, however the airline was unable to begin during that period due to Federal Aviation Administration delays in certifying ʻOhana's operation.[56] ʻOhana by Hawaiian is fully integrated into the Hawaiian Airlines network.[44]

On Airbus A321 aircraft, Hawaiian offers iPad mini tablet computers for rent,[98] in addition to movies shown on overhead projection screens. Prior to September 1, 2013, Hawaiian offered DigEplayer portable video players for rent. Airbus A330 aircraft are equipped with on-demand units built into every seatback. The new Airbus A321neo will be equipped with personal device entertainment via app.

"In today's competitive world you cannot justify providing complimentary meals on a traditional business model. It simply does not pay for itself... which explains why essentially everybody has taken all that free food off the airplane. We're being illogical by actually investing heavily in this area... It's part of who we are, and it's what makes us different from everybody else."[99]

In March 2003, Hawaiian Airlines filed for Chapter 11 bankruptcy protection for the second time in its history. The airline continued its normal operations, and at the time was overdue for $4.5 million worth of payments to the pilots' pension plan. Within the company, it was suggested that the plan be terminated. As of May 2005, Hawaiian Airlines had received court approval of its reorganization plan. The company emerged from bankruptcy protection on June 2, 2005, with reduced operating costs through renegotiated contracts with its union work groups; restructured aircraft leases; and investment from RC Aviation, a unit of San Diego-based Ranch Capital, which bought a majority share in parent company Hawaiian Holdings Inc in 2004.
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