Hawaiian Airlines started HawaiianMiles, their frequent-flyer program, in 1983. Miles accumulated in the program allow members to redeem tickets, upgrade service class or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The most active members, based on the amount and price of travel booked, are designated Pualani Gold (fly 30 Segments or fly 20,000 Flight Miles) and Pualani Platinum (fly 60 Segments or fly 40,000 Flight Miles), with privileges such as separate check-in, Premier Club Lounge access in Honolulu, Hilo, Kona, Kahului, and Līhuʻe, priority upgrade and standby processing, or complimentary upgrades. Travel award redemption from the HawaiianMiles program account for 5% of total revenue passengers.
On February 16, 2010, Hawaiian Airlines sought approval from the U.S. Department of Transportation to begin nonstop flights from its hub at Honolulu to Tokyo-Haneda sometime in 2010. The airline was one of 5 US carriers — the others being Delta, Continental, United, and American — seeking approval to serve Haneda as part of the U.S.-Japan OpenSkies agreement. Approval was granted from USDOT to begin nonstop service to Haneda, Japan. The flight began service on November 18, 2010. In addition, the airline is planning to establish a codeshare agreement with All Nippon Airways. On January 12, 2011, Hawaiian Airlines began nonstop service to Seoul-Incheon, South Korea. On July 12, 2011, Hawaiian added Osaka, Japan to its network.
On January 5, 2015, Hawaiian refiled its previously rejected application with the U.S. Department of Transportation (DOT) for the Kona-Haneda route with service, if approved, to begin in June. The request was prompted by a DOT decision in December 2014 to review the public interest in Delta Air Lines' Seattle-Tokyo route after Delta reduced the frequency of those flights from daily to seasonal. On March 31, DOT again denied the request, opting instead to allow Delta to continue operating the route, with American Airlines taking over if Delta's planned service continued to fail.
Starting December 1, 2017, guests in the main cabin on Hawaiian flights between Hawaiʻi and Western U.S. gateway cities will be treated to complimentary meal service exclusively created for the airline’s new Pau Hāna Café brand. The Pau Hāna Café, branded meals made exclusively for the airline, consists of a continental breakfast box for brunch and hot sandwich and side for lunch. Pau Hāna, a Hawaiian term for “finished work,” is a time to relax and unwind after a long workday. The meal service will be followed by coffee and a sweet treat for dessert. A parting Mahalo service features the carrier’s popular Kōloa Breeze cocktail, featuring Kōloa Rum from the Island of Kauaʻi, and the airline's signature Pau Hāna snack mix.
On February 11, 2013, the airline announced a new venture in the turboprop interisland business, "ʻOhana by Hawaiian." Service is operated by Empire Airlines using ATR 42-500 turboprop airplanes. Service began on March 11, 2014, to Molokaʻi and Lānaʻi. The airline expanded more "ʻOhana by Hawaiian" routes between Kahului, Kailua-Kona & Hilo during the summer of 2014.
On November 27, 2007, Hawaiian Airlines signed a MOU (Memorandum of Understanding) with Airbus for 24 long-range jets priced at $4.4 billion. The order included six Airbus A330-200s with a further six purchase rights and six Airbus A350-800s with a further six purchase rights - plans to fly to Paris and London were discussed. Deliveries for the A330s began in 2010 while the first A350 was to be delivered in 2017.
Hawaiian provides complimentary and paid beverage service on all of its flights. Meals are not provided on interisland flights due to their short length (30–45 minutes). On its U.S. mainland flights, Hawaiian is one of the only major U.S. airlines to still provide complimentary meals in its main cabin (coach class); each meal is made with no preservatives, all-natural ingredients and packaged with recyclable materials. In 2009, Hawaiian introduced premium meals in its main cabin, giving passengers the option of having the complimentary meal or paying to upgrade to a premium meal. The premium meals consisted of a variety of high end Asian cuisine, but were later discontinued.
To replace its retired DC-8s and L-1011s, Hawaiian Airlines leased six DC-10s from American Airlines, who continued to provide maintenance on the aircraft. An agreement with American also included participation in American's SABRE reservation system and participation in American Airlines' AAdvantage frequent flyer program. The DC-10s were subsequently retired between 2002 and 2003. The company replaced these leased DC-10s with 14 leased Boeing 767 aircraft during a fleet modernization program that also replaced its DC-9s with new Boeing 717 aircraft. The Boeing aircraft featured an updated rendition of the company's "Pualani" tail art, which had appeared on its Douglas aircraft since the 1970s.
Prices displayed based on purchase of a Roundtrip itinerary between SFO, OAK, SJC, SAN, LAX, LGB, SMF, BOS, PHX, JFK, LAS and HNL, OGG, KOA, LIH, ITO. Tickets must be booked between 4/12/2019 and 4/16/2019. Fares are available for travel Monday–Thursday between 8/19/2019 and 12/12/2019 and are only valid in the Economy (coach) cabin. Blackout Dates: 11/21/19 to 11/24/19 to Hawaii and 11/29/19 to 12/2/19 from Hawaii. Fares from Oakland, CA or San Jose, CA to Hawaii are available for travel Monday–Thursday from 11/4/2019 to 12/12/2019. Blackout Dates: 11/21/2019 to 11/24/2019 to Hawaii and 11/29/2019 to 12/2/2019 from Hawaii. Fares from Las Vegas, NV are available for travel Friday through Wednesday from Hawaii and Tuesday through Friday to Hawaii; from 8/19/2019 and 12/12/2019. Blackout Dates: 11/21/2019 to 11/24/2019 to Hawaii and 11/29/2019 to 12/2/2019 from Hawaii. Travel must be on Hawaiian Airlines operated flights only. Fares are not valid on codeshare flights and subject to 1 month maximum stay as measured from departure from fare origin. Fares may not be available over all dates and fares on some dates may be higher. The number of seats available in this fare class during the travel period shown are limited and may change at any time without notice. Fares include government taxes and fees and carrier fees. Fares are non-refundable, non-transferrable, and non-endorsable. Other restrictions apply. Additional baggage charges may apply.
*2. Prices displayed based on purchase of a Roundtrip itinerary between HNL, OGG, LIH, KOA, ITO and BOS, JFK, SAN, SFO, SMF, LAX, LGB, PHX, OAK, SJC, LAS. Tickets must be booked between 4/12/2019 and 4/16/2019. Fares are available for travel on Mondays through Thursdays from 8/19/19 – 12/12/19. For travel from Hawaii to Las Vegas, NV fares are available for travel on Friday &ndash Wednesday from Hawaii and Tuesday – Friday to Hawaii from 8/19/19 – 12/12/19. For travel from Hawaii to Oakland, CA or San Jose, CA fares are available for travel on Mondays through Thursdays from 11/4/119 – 12/12/19 . Blackout Dates: 11/21/19 – 11/24/19 to Hawaii and 11/29/19 – 12/2/19 from Hawaii. Travel must be on Hawaiian Airlines operated flights only. Fares are not valid on codeshare flights and subject to 1 month maximum stay as measured from departure from fare origin. Fares may not be available over all dates and fares on some dates may be higher. The number of seats available in this fare class during the travel period shown are limited and may change at any time without notice. Fares include government taxes and fees and carrier fees. Fares are non-refundable, non-transferrable, and non-endorsable. Other restrictions apply. Additional baggage charges may apply.
Heading into the 1990s, Hawaiian Airlines faced financial difficulties, racking up millions of dollars in losses throughout the previous three years. Due to the airline's increasingly unprofitable operations, it filed for Chapter 11 bankruptcy protection in September 1993. During this time, the company reduced many of its costs: reorganizing its debt, wrestling concessions from employees, cutting overcapacity, and streamlining its fleet by disposing many of the planes it had added to its fleet just a few years earlier.
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