In August 2012, Hawaiian announced an upgrade to its economy-class inflight U.S. mainland service. Among the upgrades were a new menu, a complimentary glass of wine on lunch/dinner flights and a free tropical cocktail before landing on breakfast flights. This was in contrast to other airlines cutting back on meal service. According to Hawaiian's CEO Mark Dunkerley:
1. excursion, tour, jaunt, junket. Trip, expedition, journey, pilgrimage, voyage are terms for a course of travel made to a particular place, usually for some specific purpose. Trip is the general word, indicating going any distance and returning, by walking or any means of locomotion, for either business or pleasure, and in either a hurried or a leisurely manner: a trip to Europe; a vacation trip; a bus trip. An expedition, made often by an organized company, is designed to accomplish a specific purpose: an archaeological expedition. Journey indicates a trip of considerable length, wholly or mainly by land, for business or pleasure or other reasons, and is now applied to travel that is more leisurely or more fatiguing than a trip; a return is not necessarily indicated: the long journey to Tibet. A pilgrimage is made as to a shrine, from motives of piety or veneration: a pilgrimage to Lourdes. A voyage is travel by water or air, usually for a long distance and for business or pleasure; if by water, leisure is indicated: a voyage around the world. 7. lapse, oversight. 14. bungle, blunder, err.
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Hawaiian Holdings revealed on July 17, 2012, that it had signed a Letter of Intent to acquire turboprop ATR 42 aircraft with the aim of establishing a subsidiary carrier to serve routes not currently in Hawaiian's neighbor island system. In December 2012 it was announced that Empire Airlines would operate the aircraft on behalf of Hawaiian. A fourth ATR 42 aircraft was acquired in June 2018.
On November 27, 2007, Hawaiian Airlines signed a MOU (Memorandum of Understanding) with Airbus for 24 long-range jets priced at $4.4 billion. The order included six Airbus A330-200s with a further six purchase rights and six Airbus A350-800s with a further six purchase rights - plans to fly to Paris and London were discussed. Deliveries for the A330s began in 2010 while the first A350 was to be delivered in 2017.