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"In today's competitive world you cannot justify providing complimentary meals on a traditional business model. It simply does not pay for itself... which explains why essentially everybody has taken all that free food off the airplane. We're being illogical by actually investing heavily in this area... It's part of who we are, and it's what makes us different from everybody else."[99]
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On March 31, 2011, Hawaiian announced that they will be renovating the check-in lobby of the inter-island terminal at the Honolulu International Airport (Hawaiian's main hub). Hawaiian, the only occupant of the inter-island terminal, will be removing the traditional check-in counter, to install six circular check-in islands in the middle of the lobbies. Those check-in islands can be used for inter-island, mainland, and international flights.[38]

1. excursion, tour, jaunt, junket. Trip, expedition, journey, pilgrimage, voyage are terms for a course of travel made to a particular place, usually for some specific purpose. Trip is the general word, indicating going any distance and returning, by walking or any means of locomotion, for either business or pleasure, and in either a hurried or a leisurely manner: a trip to Europe; a vacation trip; a bus trip. An expedition, made often by an organized company, is designed to accomplish a specific purpose: an archaeological expedition. Journey indicates a trip of considerable length, wholly or mainly by land, for business or pleasure or other reasons, and is now applied to travel that is more leisurely or more fatiguing than a trip; a return is not necessarily indicated: the long journey to Tibet. A pilgrimage is made as to a shrine, from motives of piety or veneration: a pilgrimage to Lourdes. A voyage is travel by water or air, usually for a long distance and for business or pleasure; if by water, leisure is indicated: a voyage around the world. 7. lapse, oversight. 14. bungle, blunder, err.


Hawaiian also has frequent-flyer partnerships with several other airlines, allowing HawaiianMiles members to earn credit for flying partner airlines and/or members of partner airline frequent flyer programs to earn credit for Hawaiian flights. Some partnerships restrict credit to only certain flights, such as inter-island flights or to code-share flights booked through Hawaiian.
Hawaiian Airlines began to expand its footprint throughout the 1980s, as the result of intense competition on inter-island routes created by the entrance of Mid Pacific Air into the market. In 1985, the company began its first foray outside the inter-island market through charter services to the South Pacific and then throughout the rest of the Pacific using Douglas DC-8 aircraft. Despite the early successes of this new business, Hawaiian was forced to curtail its charter services when the Federal Government banned all DC-8 and B707 aircraft without hush kits from operating within the US. Hawaiian did, however, manage to gain a short exemption for its South Pacific services.

In August 2007, the Seattle Seahawks became the second sports team to begin using Hawaiian Airlines to travel to games. The Oakland Raiders, also of the NFL, have been flying Hawaiian Airlines since the 1990s. The two teams fly on Hawaiian's Boeing 767s to and from all their games. Two of Hawaiian's Boeing 767 aircraft have been fitted with decals of logos from the Seahawks and the Raiders.

Meanwhile, Hawaiian Airlines also entered the new international markets of Australia and New Zealand in 1986 with one-stop services through Pago Pago International Airport. Hawaiian also aggressively grew its international charter business and pursued military transport contracts. This led to a large growth in the company's revenues and caused its inter-island service's share of revenues to shrink to just about a third of the company's total.[22]

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