In October 2015, Hawaiian Airlines announced that they will be upgrading their business class seats from the standard cradle seats to a 180-degree lie-flat seats on their A330 fleet in a 2-2-2 configuration. The new seats will be installed starting the second quarter of 2016. In addition to the new business class seats upgrade, the airline will add 28 additional Extra Comfort seating.[101]

Savings are calculated from an unrestricted published airfare of major scheduled airlines commonly known as refundable tickets. Savings may vary based on availability, advance purchase, minimum stay, travel dates, and blackout dates. Savings may change without notice and other restrictions may apply. Most discounted fares are non-refundable and have restrictions on date and routing changes after ticketing and prior to travel. Savings are based on our research of popular routes on major scheduled airlines based on 21 days advance purchase. These savings are calculated off the unrestricted "Y" class airfares only..
Heading into the 1990s, Hawaiian Airlines faced financial difficulties, racking up millions of dollars in losses throughout the previous three years. Due to the airline's increasingly unprofitable operations, it filed for Chapter 11 bankruptcy protection in September 1993. During this time, the company reduced many of its costs: reorganizing its debt, wrestling concessions from employees, cutting overcapacity, and streamlining its fleet by disposing many of the planes it had added to its fleet just a few years earlier.[24]

Hawaiian Holdings revealed on July 17, 2012, that it had signed a Letter of Intent to acquire turboprop ATR 42 aircraft with the aim of establishing a subsidiary carrier to serve routes not currently in Hawaiian's neighbor island system.[69] In December 2012 it was announced that Empire Airlines would operate the aircraft on behalf of Hawaiian.[70] A fourth ATR 42 aircraft was acquired in June 2018.[71]
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Prices displayed based on purchase of a Roundtrip itinerary between SFO, OAK, SJC, SAN, LAX, LGB, SMF, BOS, PHX, JFK, LAS and HNL, OGG, KOA, LIH, ITO. Tickets must be booked between 4/12/2019 and 4/16/2019. Fares are available for travel Monday–Thursday between 8/19/2019 and 12/12/2019 and are only valid in the Economy (coach) cabin. Blackout Dates: 11/21/19 to 11/24/19 to Hawaii and 11/29/19 to 12/2/19 from Hawaii. Fares from Oakland, CA or San Jose, CA to Hawaii are available for travel Monday–Thursday from 11/4/2019 to 12/12/2019. Blackout Dates: 11/21/2019 to 11/24/2019 to Hawaii and 11/29/2019 to 12/2/2019 from Hawaii. Fares from Las Vegas, NV are available for travel Friday through Wednesday from Hawaii and Tuesday through Friday to Hawaii; from 8/19/2019 and 12/12/2019. Blackout Dates: 11/21/2019 to 11/24/2019 to Hawaii and 11/29/2019 to 12/2/2019 from Hawaii. Travel must be on Hawaiian Airlines operated flights only. Fares are not valid on codeshare flights and subject to 1 month maximum stay as measured from departure from fare origin. Fares may not be available over all dates and fares on some dates may be higher. The number of seats available in this fare class during the travel period shown are limited and may change at any time without notice. Fares include government taxes and fees and carrier fees. Fares are non-refundable, non-transferrable, and non-endorsable. Other restrictions apply. Additional baggage charges may apply.


In August 2007, the Seattle Seahawks became the second sports team to begin using Hawaiian Airlines to travel to games. The Oakland Raiders, also of the NFL, have been flying Hawaiian Airlines since the 1990s. The two teams fly on Hawaiian's Boeing 767s to and from all their games. Two of Hawaiian's Boeing 767 aircraft have been fitted with decals of logos from the Seahawks and the Raiders.
Soon after, in early 1985, the company received the first two of its leased Lockheed L-1011 aircraft. One aircraft was used to launch Hawaiian's first scheduled operation out of Hawaiʻi, daily Honolulu-Los Angeles services. This new service put Hawaiian in direct competition with the major US air carriers for the first time in its history.[20] Throughout 1985 and 1986, Hawaiian Airlines added additional L-1011s to its fleet and used them to open up services to other West Coast gateway cities such as San Francisco, Seattle, Portland, Las Vegas, and Anchorage, which placed Hawaiian in further competition against the major US airlines.[21]
"In today's competitive world you cannot justify providing complimentary meals on a traditional business model. It simply does not pay for itself... which explains why essentially everybody has taken all that free food off the airplane. We're being illogical by actually investing heavily in this area... It's part of who we are, and it's what makes us different from everybody else."[99]
On November 27, 2007, Hawaiian Airlines signed a MOU (Memorandum of Understanding) with Airbus for 24 long-range jets priced at $4.4 billion. The order included six Airbus A330-200s with a further six purchase rights and six Airbus A350-800s with a further six purchase rights - plans to fly to Paris and London were discussed. Deliveries for the A330s began in 2010 while the first A350 was to be delivered in 2017.[72]
*3. Prices displayed based on purchase of a One-Way itinerary between OAK, SJC, SFO, SMF and HNL, ITO, KOA, LIH, OGG. Tickets must be booked between 4/12/2019 and 4/16/2019. Fares are available for travel from Oakland, CA or San Jose, CA to Hawaii 11/4/119 – 12/12/19 (Monday – Thursday), for travel from San Francisco, CA or Sacramento, CA to Hawaii 8/19/19 – 12/12/19 (Monday – Thursday). Blackout Dates: 11/21/19 – 11/24/19 to Hawaii and 11/29/19 – 12/2/19 from Hawaii. Travel must be on Hawaiian Airlines operated flights only. Fares are not valid on codeshare flights and subject to 1 month maximum stay as measured from departure from fare origin. Fares may not be available over all dates and fares on some dates may be higher. The number of seats available in this fare class during the travel period shown are limited and may change at any time without notice. Fares include government taxes and fees and carrier fees. Fares are non-refundable, non-transferrable, and non-endorsable. Other restrictions apply. Additional baggage charges may apply.
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