Soon after, in early 1985, the company received the first two of its leased Lockheed L-1011 aircraft. One aircraft was used to launch Hawaiian's first scheduled operation out of Hawaiʻi, daily Honolulu-Los Angeles services. This new service put Hawaiian in direct competition with the major US air carriers for the first time in its history.[20] Throughout 1985 and 1986, Hawaiian Airlines added additional L-1011s to its fleet and used them to open up services to other West Coast gateway cities such as San Francisco, Seattle, Portland, Las Vegas, and Anchorage, which placed Hawaiian in further competition against the major US airlines.[21]
Meanwhile, Hawaiian Airlines also entered the new international markets of Australia and New Zealand in 1986 with one-stop services through Pago Pago International Airport. Hawaiian also aggressively grew its international charter business and pursued military transport contracts. This led to a large growth in the company's revenues and caused its inter-island service's share of revenues to shrink to just about a third of the company's total.[22] 

Previously listed on the American Stock Exchange, the company moved to NASDAQ on June 2, 2008.[54] Hawaiian Holdings, Inc. is a holding company whose primary asset is the sole ownership of all issued and outstanding shares of common stock of Hawaiian Airlines, Inc. On June 30, 2008, the company announced that it had been added to the Russell 3000 Index.[55]
"In today's competitive world you cannot justify providing complimentary meals on a traditional business model. It simply does not pay for itself... which explains why essentially everybody has taken all that free food off the airplane. We're being illogical by actually investing heavily in this area... It's part of who we are, and it's what makes us different from everybody else."[99]
On January 5, 2015, Hawaiian refiled its previously rejected application with the U.S. Department of Transportation (DOT) for the Kona-Haneda route with service, if approved, to begin in June. The request was prompted by a DOT decision in December 2014 to review the public interest in Delta Air Lines' Seattle-Tokyo route after Delta reduced the frequency of those flights from daily to seasonal.[49] On March 31, DOT again denied the request, opting instead to allow Delta to continue operating the route, with American Airlines taking over if Delta's planned service continued to fail.[50]
In October 2015, Hawaiian Airlines announced that they will be upgrading their business class seats from the standard cradle seats to a 180-degree lie-flat seats on their A330 fleet in a 2-2-2 configuration. The new seats will be installed starting the second quarter of 2016. In addition to the new business class seats upgrade, the airline will add 28 additional Extra Comfort seating.[101]
Hawaiian Airlines started HawaiianMiles, their frequent-flyer program, in 1983. Miles accumulated in the program allow members to redeem tickets, upgrade service class or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The most active members, based on the amount and price of travel booked, are designated Pualani Gold (fly 30 Segments or fly 20,000 Flight Miles) and Pualani Platinum (fly 60 Segments or fly 40,000 Flight Miles), with privileges such as separate check-in, Premier Club Lounge access in Honolulu, Hilo, Kona, Kahului, and Līhuʻe, priority upgrade and standby processing, or complimentary upgrades.[90] Travel award redemption from the HawaiianMiles program account for 5% of total revenue passengers.

On August 30, 2012, Hawaiian filed an application with the U.S. Department of Transportation for a nonstop route between Kona and Tokyo-Haneda.[41] This would fill a void that Japan Airlines left when it ceased service to Kona nearly two years earlier.[41] However, the US Department of Transportation rejected the airline's application to begin service.[42]
Hawaiian Airlines started HawaiianMiles, their frequent-flyer program, in 1983. Miles accumulated in the program allow members to redeem tickets, upgrade service class or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The most active members, based on the amount and price of travel booked, are designated Pualani Gold (fly 30 Segments or fly 20,000 Flight Miles) and Pualani Platinum (fly 60 Segments or fly 40,000 Flight Miles), with privileges such as separate check-in, Premier Club Lounge access in Honolulu, Hilo, Kona, Kahului, and Līhuʻe, priority upgrade and standby processing, or complimentary upgrades.[90] Travel award redemption from the HawaiianMiles program account for 5% of total revenue passengers.
*1. 

Prices displayed based on purchase of a Roundtrip itinerary between SFO, OAK, SJC, SAN, LAX, LGB, SMF, BOS, PHX, JFK, LAS and HNL, OGG, KOA, LIH, ITO. Tickets must be booked between 4/12/2019 and 4/16/2019. Fares are available for travel Monday–Thursday between 8/19/2019 and 12/12/2019 and are only valid in the Economy (coach) cabin. Blackout Dates: 11/21/19 to 11/24/19 to Hawaii and 11/29/19 to 12/2/19 from Hawaii. Fares from Oakland, CA or San Jose, CA to Hawaii are available for travel Monday–Thursday from 11/4/2019 to 12/12/2019. Blackout Dates: 11/21/2019 to 11/24/2019 to Hawaii and 11/29/2019 to 12/2/2019 from Hawaii. Fares from Las Vegas, NV are available for travel Friday through Wednesday from Hawaii and Tuesday through Friday to Hawaii; from 8/19/2019 and 12/12/2019. Blackout Dates: 11/21/2019 to 11/24/2019 to Hawaii and 11/29/2019 to 12/2/2019 from Hawaii. Travel must be on Hawaiian Airlines operated flights only. Fares are not valid on codeshare flights and subject to 1 month maximum stay as measured from departure from fare origin. Fares may not be available over all dates and fares on some dates may be higher. The number of seats available in this fare class during the travel period shown are limited and may change at any time without notice. Fares include government taxes and fees and carrier fees. Fares are non-refundable, non-transferrable, and non-endorsable. Other restrictions apply. Additional baggage charges may apply.

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