Hawaiian Holdings revealed on July 17, 2012, that it had signed a Letter of Intent to acquire turboprop ATR 42 aircraft with the aim of establishing a subsidiary carrier to serve routes not currently in Hawaiian's neighbor island system.[69] In December 2012 it was announced that Empire Airlines would operate the aircraft on behalf of Hawaiian.[70] A fourth ATR 42 aircraft was acquired in June 2018.[71]
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To replace its retired DC-8s and L-1011s, Hawaiian Airlines leased six DC-10s from American Airlines, who continued to provide maintenance on the aircraft. An agreement with American also included participation in American's SABRE reservation system and participation in American Airlines' AAdvantage frequent flyer program.[25] The DC-10s were subsequently retired between 2002 and 2003.[10] The company replaced these leased DC-10s with 14 leased Boeing 767 aircraft during a fleet modernization program that also replaced its DC-9s with new Boeing 717 aircraft. The Boeing aircraft featured an updated rendition of the company's "Pualani" tail art, which had appeared on its Douglas aircraft since the 1970s.
Hawaiian provides complimentary and paid beverage service on all of its flights. Meals are not provided on interisland flights due to their short length (30–45 minutes). On its U.S. mainland flights, Hawaiian is one of the only major U.S. airlines to still provide complimentary meals in its main cabin (coach class); each meal is made with no preservatives, all-natural ingredients and packaged with recyclable materials.[94] In 2009, Hawaiian introduced premium meals in its main cabin, giving passengers the option of having the complimentary meal or paying to upgrade to a premium meal. The premium meals consisted of a variety of high end Asian cuisine, but were later discontinued.[94][95]
On Airbus A321 aircraft, Hawaiian offers iPad mini tablet computers for rent,[98] in addition to movies shown on overhead projection screens. Prior to September 1, 2013, Hawaiian offered DigEplayer portable video players for rent. Airbus A330 aircraft are equipped with on-demand units built into every seatback. The new Airbus A321neo will be equipped with personal device entertainment via app.
Meanwhile, Hawaiian Airlines also entered the new international markets of Australia and New Zealand in 1986 with one-stop services through Pago Pago International Airport. Hawaiian also aggressively grew its international charter business and pursued military transport contracts. This led to a large growth in the company's revenues and caused its inter-island service's share of revenues to shrink to just about a third of the company's total.[22]
In March 2007, Hawaiian introduced a "tasting menu" or "tapas menu" for its first class passengers on its U.S. mainland and international flights. The menu consists of twenty entrees set on a rotation, with five available on any given flight. Passengers are provided information on the available entrees for their flight when they board, or shortly after takeoff and may choose up to three entrees as part of their inflight meal.[95][96]
On February 11, 2013, the airline announced a new venture in the turboprop interisland business, "ʻOhana by Hawaiian." Service is operated by Empire Airlines using ATR 42-500 turboprop airplanes. Service began on March 11, 2014, to Molokaʻi and Lānaʻi.[44] The airline expanded more "ʻOhana by Hawaiian" routes between Kahului, Kailua-Kona & Hilo during the summer of 2014.
Heading into the 1990s, Hawaiian Airlines faced financial difficulties, racking up millions of dollars in losses throughout the previous three years. Due to the airline's increasingly unprofitable operations, it filed for Chapter 11 bankruptcy protection in September 1993. During this time, the company reduced many of its costs: reorganizing its debt, wrestling concessions from employees, cutting overcapacity, and streamlining its fleet by disposing many of the planes it had added to its fleet just a few years earlier.[24]
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