"In today's competitive world you cannot justify providing complimentary meals on a traditional business model. It simply does not pay for itself... which explains why essentially everybody has taken all that free food off the airplane. We're being illogical by actually investing heavily in this area... It's part of who we are, and it's what makes us different from everybody else."[99]
On October 27, 2008, Hawaiian announced that prior to the arrival of its new A330s, it would lease two additional Airbus A330-200 aircraft, beginning in 2011, at the same time extending the leases of two Boeing 767-300ER aircraft to 2011 (to be withdrawn from service coincident with the delivery of the A330s).[73] Two weeks later, the airline announced the lease of an additional A330-200 for delivery in the second quarter of 2010, along with negotiating for delivery of one aircraft from the earlier lease agreement to be moved up to the same quarter.[74] In December 2010, Hawaiian ordered an additional six A330-200 aircraft, bringing the fleet total to 15.[75] Further lease agreements were signed with Air Lease Corporation (one aircraft),[76] and three aircraft each from Hong Kong Aviation Capital,[77] and Jackson Square Aviation[78], bringing the A330-200 fleet to 22. In July 2015, Hawaiian announced the lease of an A330-200 from Air Lease Corporation.[79] The purchase of another A330-200 was announced in December 2016.[63]
In March 2003, Hawaiian Airlines filed for Chapter 11 bankruptcy protection for the second time in its history. The airline continued its normal operations, and at the time was overdue for $4.5 million worth of payments to the pilots' pension plan. Within the company, it was suggested that the plan be terminated. As of May 2005, Hawaiian Airlines had received court approval of its reorganization plan. The company emerged from bankruptcy protection on June 2, 2005, with reduced operating costs through renegotiated contracts with its union work groups; restructured aircraft leases; and investment from RC Aviation, a unit of San Diego-based Ranch Capital, which bought a majority share in parent company Hawaiian Holdings Inc in 2004.
Hawaiian Airlines started HawaiianMiles, their frequent-flyer program, in 1983. Miles accumulated in the program allow members to redeem tickets, upgrade service class or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The most active members, based on the amount and price of travel booked, are designated Pualani Gold (fly 30 Segments or fly 20,000 Flight Miles) and Pualani Platinum (fly 60 Segments or fly 40,000 Flight Miles), with privileges such as separate check-in, Premier Club Lounge access in Honolulu, Hilo, Kona, Kahului, and Līhuʻe, priority upgrade and standby processing, or complimentary upgrades.[90] Travel award redemption from the HawaiianMiles program account for 5% of total revenue passengers.
On March 31, 2011, Hawaiian announced that they will be renovating the check-in lobby of the inter-island terminal at the Honolulu International Airport (Hawaiian's main hub). Hawaiian, the only occupant of the inter-island terminal, will be removing the traditional check-in counter, to install six circular check-in islands in the middle of the lobbies. Those check-in islands can be used for inter-island, mainland, and international flights.[38]
Honolulu to Sydney Manila to Honolulu Seattle to Maui Honolulu to Maui Sydney to Honolulu Honolulu to Manila Los Angeles to Honolulu Seattle to Honolulu Honolulu to Las Vegas Honolulu to Los Angeles Maui to Honolulu Las Vegas to Honolulu Maui to Las Vegas Phoenix to Honolulu San Diego to Honolulu Honolulu to Seattle Honolulu to San Francisco Honolulu to Phoenix Honolulu to San Diego San Francisco to Honolulu
If you know anything about the history of airline baggage fees, you'll remember the year 2008. That's when American Airlines rocked the air travel industry by charging for a first checked-bag. Sure, the U.S. Travel Association may demand a free bag for every passenger, but it'll never happen - airlines in the U.S. alone took in more than $3 billion in bag fees last year. They'd be crazy to give ... Continue reading
On February 16, 2010, Hawaiian Airlines sought approval from the U.S. Department of Transportation to begin nonstop flights from its hub at Honolulu to Tokyo-Haneda sometime in 2010. The airline was one of 5 US carriers — the others being Delta, Continental, United, and American — seeking approval to serve Haneda as part of the U.S.-Japan OpenSkies agreement.[33] Approval was granted from USDOT to begin nonstop service to Haneda, Japan. The flight began service on November 18, 2010.[34] In addition, the airline is planning to establish a codeshare agreement with All Nippon Airways.[35] On January 12, 2011, Hawaiian Airlines began nonstop service to Seoul-Incheon, South Korea.[36] On July 12, 2011, Hawaiian added Osaka, Japan to its network.[37]

Meanwhile, Hawaiian Airlines also entered the new international markets of Australia and New Zealand in 1986 with one-stop services through Pago Pago International Airport. Hawaiian also aggressively grew its international charter business and pursued military transport contracts. This led to a large growth in the company's revenues and caused its inter-island service's share of revenues to shrink to just about a third of the company's total.[22]

In August 2007, the Seattle Seahawks became the second sports team to begin using Hawaiian Airlines to travel to games. The Oakland Raiders, also of the NFL, have been flying Hawaiian Airlines since the 1990s. The two teams fly on Hawaiian's Boeing 767s to and from all their games. Two of Hawaiian's Boeing 767 aircraft have been fitted with decals of logos from the Seahawks and the Raiders.
There are different types of travelers, and we’ve created some names for a few of them. Whether you’re a minimalist, budgeter, collector, storyteller, or germophobe, traveling is your game, right? But, which type of traveler are you? Think you know—well, take our personality test just to be sure . . . . Don’t forget to share your results (so your friends and family will know …
On November 27, 2007, Hawaiian Airlines signed a MOU (Memorandum of Understanding) with Airbus for 24 long-range jets priced at $4.4 billion. The order included six Airbus A330-200s with a further six purchase rights and six Airbus A350-800s with a further six purchase rights - plans to fly to Paris and London were discussed. Deliveries for the A330s began in 2010 while the first A350 was to be delivered in 2017.[72]
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Prices displayed based on purchase of a Roundtrip itinerary between SFO, OAK, SJC, SAN, LAX, LGB, SMF, BOS, PHX, JFK, LAS and HNL, OGG, KOA, LIH, ITO. Tickets must be booked between 4/12/2019 and 4/16/2019. Fares are available for travel Monday–Thursday between 8/19/2019 and 12/12/2019 and are only valid in the Economy (coach) cabin. Blackout Dates: 11/21/19 to 11/24/19 to Hawaii and 11/29/19 to 12/2/19 from Hawaii. Fares from Oakland, CA or San Jose, CA to Hawaii are available for travel Monday–Thursday from 11/4/2019 to 12/12/2019. Blackout Dates: 11/21/2019 to 11/24/2019 to Hawaii and 11/29/2019 to 12/2/2019 from Hawaii. Fares from Las Vegas, NV are available for travel Friday through Wednesday from Hawaii and Tuesday through Friday to Hawaii; from 8/19/2019 and 12/12/2019. Blackout Dates: 11/21/2019 to 11/24/2019 to Hawaii and 11/29/2019 to 12/2/2019 from Hawaii. Travel must be on Hawaiian Airlines operated flights only. Fares are not valid on codeshare flights and subject to 1 month maximum stay as measured from departure from fare origin. Fares may not be available over all dates and fares on some dates may be higher. The number of seats available in this fare class during the travel period shown are limited and may change at any time without notice. Fares include government taxes and fees and carrier fees. Fares are non-refundable, non-transferrable, and non-endorsable. Other restrictions apply. Additional baggage charges may apply.


On August 30, 2012, Hawaiian filed an application with the U.S. Department of Transportation for a nonstop route between Kona and Tokyo-Haneda.[41] This would fill a void that Japan Airlines left when it ceased service to Kona nearly two years earlier.[41] However, the US Department of Transportation rejected the airline's application to begin service.[42]
Meanwhile, Hawaiian Airlines also entered the new international markets of Australia and New Zealand in 1986 with one-stop services through Pago Pago International Airport. Hawaiian also aggressively grew its international charter business and pursued military transport contracts. This led to a large growth in the company's revenues and caused its inter-island service's share of revenues to shrink to just about a third of the company's total.[22]
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